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Zach Drummond Joins Hype Motorsports Management 


Charlotte, N.C. (April 28, 2022)— Full-service motorsports management firm Hype Motorsports Management today announced it has been named the marketing agency of record (AOR) for Zach Drummond, driver of the Zach Drummond Racing  Micro-Sprint.


Drummond has joined Hype Motorsports Management’s roster of drivers to help identify the valuable assets within their race team, create industry specific documentation and assist in closing partnerships within the industry. Additionally, Hype Motorsports will influence, execute and manage Drummond’s brand through online brand representation and new age marketing strategies.


“I am really excited to be joining Hype Motorsports Management,” Drummond said. “They have a strong track record with helping developing racers partner with established organizations in racing.”


“I look forward to Zach joining the Hype Motorsports Management stable of drivers. I believe we can offer many services that will parlay into the results he’s looking for both on the track and off,” said JR Longley, General Manager of Hype Motorsports Management.


Zach’s next race is May 7th at Millbridge Speedway in Salisbury, North Carolina.


In January, three of the top talent motorsports management agencies, Hype Motorsports, Innovative Racing Consultants and Performance Marketing Group, officially merged to form Hype Motorsports Management. This merger brings together a client list of drivers competing in various racing series. Hype’s services include career path management, media solutions and social media management, public relations, sponsorship acquisition, and website development.

With offices in Charlotte, N.C., Clermont, Fla., Dalton, Ga., and St. Petersburg, Fla., Hype Motorsports Management is positioned to have consistent availability for crucial interaction along with hands-on guidance and management for the careers of its clients.

For additional information, news and the latest updates, please visit or connect with Hype Motorsports Management on Facebook (HypeMotorsportsManagement), Twitter (@HypeMotorsports) or Instagram (@hypemotorsportsmanagement). 

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