Hype Motorsports and the Southern Super Series Launch Marketing Partnership to Advance the Future of Short Track Racing

Nashville, TN – Hype Motorsports is excited to announce a new partnership with the Southern Super Series, designed to advance the future of short track racing. Through this partnership, the two industry leaders will bring their collective resources, expertise and passion for motorsports to provide an innovative digital and at-track experience for fans, as well as an enhanced at track experience for drivers and teams. 

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Since its inception, the Southern Super Series has had a commitment to providing not only quality competition for super late model drivers but also an exciting fan experience. With this vision in mind, the Southern Super Series and Hype Motorsports will initially focus on enhancing the fan experience and strengthening the long-term stability of super late model racing in the Southeast. 

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Today’s announcement builds on Hype Motorsports’ innovative media approach, combining traditional and digital media properties with the aim of promoting all facets of the motorsports industry. “We need strong partnerships in order to grow the sport. By creating opportunities for enhanced fan experiences and a strong, unique digital presence, we’re looking forward to bringing short track racing fully into the digital age,” explains Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. 

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The Southern Super Series is looking forward to providing this unique experience for the fans who have supported the series throughout the country. “Pitside Live and our midway experience will be a way for fans to get even closer to their favorite Southern Super Series drivers as well as interact with the sponsors who make it all possible. We look forward to providing the best event experience for fans and a great partnership with the Southern Super Series going into 2022.”