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Hype Motorsports, Performance Marketing Group, and Innovative Racing Consultants come together to form Hype Motorsports Management


Hype Motorsports of Florida, Performance Marketing Group of Georgia and Tennessee, and Innovative Racing Consultants of the Carolinas have come together to form Hype Motorsports Management. Effective immediately our collective focus will be to continue to provide unparalleled hands- on guidance and management of the careers of our clients, with a keen eye to keep their budgets in check and ensure the opportunity to propel them to the pinnacle of their respective series. Enhanced accessibility from our strategically established locations across the Southeast strongly position us to have consistent availability for more crucial interaction with our clients and better service their needs.

As a full-service agency providing driver management, public relations, design and consultation coupled with the wisdom, discipline and experience to apply comprehensive business practices we have positioned ourselves to assist driver’s misstep-free navigation through the ranks of racing. With a results-oriented approach we can ensure the business side of client’s careers do not become a distraction as they focus on the ongoing challenges on the track. We continue our commitment  to work quietly behind the scenes as one of the nation’s largest motorsports management firms to represent both up and coming drivers as well as recognizable, established drivers in the highest ranks of the motorsports arena.

“The opportunity to partner with other proven leaders moving forward was both interesting and exciting as we hammered out the details of this merger. Most important to me as we considered the possibilities was the fact that each of our companies, from the onset, have been based on core values of honesty and integrity. To recognize the future with these owners and the impact we can have on both the future of Motorsports and its participants is an exciting proposition” says JR Longley, General Manager of Hype Motorsports Management.

To learn more about Hype Motorsports Management connect with us via Twitter, Instagram, Facebook and our soon to launch website,

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