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Colby Howard Joins Hype Motorsports Management 

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Charlotte, N.C. (March 3, 2022)—Hype Motorsports Management, a full-service motorsports management firm, today announced it has been named the agency of record (AOR) for Colby Howard, driver of the McAnally-Hilgemann Racing (MHR) No. 91 Gates Hydraulics Chevrolet Silverado in the NASCAR Camping World Truck Series (NCWTS). 

Howard selected Hype Motorsports Management to elevate his overall presence in the expanding and busy digital media landscape through aggressive social media campaigns. Additionally, Hype Motorsports Management will influence and execute Howard’s brand management and marketing techniques through social media management.

“I am really happy to be joining Hype Motorsports Management,” Howard said. “I have known representatives of this organization for several years and feel confident working with them going forward.   It is going to be exciting to see them implement their plan and watch the growth of my social media presence”.

“Having watched Colby’s growth both on and off the track over the course of the last few years, I couldn’t be more pleased that he has chosen us to represent him.  I believe we can offer oversight and services which will parlay into the social media results he has been looking for,” said JR Longley, General Manager of Hype Motorsports Management.

Howard enters his fourth season of NASCAR's top-tier series. In 2021, he competed in 21 NASCAR Xfinity Series (NXS) events, as well as 22 events in 2020. In three seasons (2019, 2021, 2022) of a part-time schedule in the NASCAR Camping World Truck Series, Howard had six starts with an average starting position of 23.3 and producing an average finishing position of 23.5. Howard has four starts (2018, 2019) in the Automobile Racing Club of America (ARCA) Menards Series, finishing in the top-10 consecutively. 

The 20 year old Simpsonville, S.C. native has 46 career starts in NASCAR Advance Auto Parts Weekly Series with four victories, 20 top-five and 39 top-ten finishes at the NASCAR Home Tracks of Myrtle Beach (S.C.) Speedway and Greenville-Pickens (S.C.) Speedway. Howard has also made three starts in the Champion Racing Association (CRA) Late Model Stock Tour. Proving to be both versatile and adaptable behind the wheel, he has eight starts in the Southeast Limited Late Model Series with two wins and has also earned one win and three top-five finishes in three starts in the Southeast Limited Late Model Series Challenger Division. In the Show Me the Money Series Pro Late Models, he earned three wins, four top-five and four top-ten finishes in five starts in 2019. In addition, he made one start (2019) in the CRA JEGS All-Stars Tour presented by Chevrolet Performance.

In January, three of the top talent motorsports management agencies, Hype Motorsports, Innovative Racing Consultants and Performance Marketing Group, officially merged to form Hype Motorsports Management. This merger brings together a client list of drivers competing in various racing series. Hype’s services include career path management, media solutions and social media management, public relations, sponsorship acquisition, and website development.

With offices in Charlotte, N.C., Clermont, Fla., Dalton, Ga., and St. Petersburg, Fla., Hype Motorsports Management is positioned to have consistent availability for crucial interaction along with hands-on guidance and management for the careers of its clients.

For additional information, news and the latest updates, please visit or connect with Hype Motorsports Management on Facebook (HypeMotorsportsManagement), Twitter (@HypeMotorsports) or Instagram (@hypemotorsportsmanagement). 

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